Ecological consumer behavior in Latin America: “idealism or impossible”
نویسندگان
چکیده
Uno de los desafíos del Marketing es contribuir al desarrollo sostenible, articulando intereses la compañía con tendencia global cuidado planeta. Hay un nuevo consumidor que busca satisfacer sus necesidades y, paralelamente, aspira a consumir productos no afecten en gran medida recursos naturales; protección medio ambiente gestión real responsabilidad social, este artículo presenta resultados encontrados una investigación realizada Colombia el objeto percibir nivel consumo ecológico existente.
 En se resolvieron interrogantes: ¿Existe ecológico? ¿Qué factores influyen esta decisión? ¿Cuáles son las razones? ¿Por qué hogares eligen o suprimen compra ecológicos? Los obtenidos método Teoría Fundamentada dieron cuenta existe oportunidad mercado para empresas aspiran posicionarse segmento dada su creciente tendencia.
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ژورنال
عنوان ژورنال: Sapientia
سال: 2021
ISSN: ['2710-7566', '2070-3651']
DOI: https://doi.org/10.54278/sapienta.v8i15.43